Charm Pricing

What's a penny to your bottom line? Retailers often assume that they need to collect every cent in improving their bottom line. But the difference in a penny can make a world of difference - depending on your product. We've all seen the numbers - but have you actually thought about the psychology behind it? … Continue reading Charm Pricing

Motivating Customers to Return

You got them. Your advertising, location, or word-of-mouth drew them in. They shopped your store, took a look around - maybe even purchased something. But to a retailer, once is not enough. It never is. Your investments in staff, training, TI, the atmosphere - moreover your goals and hopes and dreams of being a business-owner … Continue reading Motivating Customers to Return

Succeeding with Omnichannel Strategies

Omnichannel. The buzz word of the last several years is more important than ever! We all know the positives that such a campaign can contribute to customer satisfaction and profitability of your store, but what about the challenges faced by such retailers? The challenges, they come a plenty. And when analyzed, come mostly from the … Continue reading Succeeding with Omnichannel Strategies

Store Promotion Management

Promotions. Love them or hate them, they are a critical component of operating a retail store today. You know them - SALE! 50% off today only! Buy 2 Get 1 Free! Free espresso and puppies for all children TODAY ONLY! (well... maybe not that one). Needless to say, the magnitude of online retailers has conditioned … Continue reading Store Promotion Management

Change, Change, Change

More than two decades ago, the first product was purchased online using encrypted technology.  This paradigm shift in the consumer shopping experience has had far reaching effects on all things retail since.  In 2019, consumers are now accustomed more than ever to being able to quickly search and purchase products online – all the while … Continue reading Change, Change, Change