You Are Losing Customers

Retailers need customers to survive. To a lesser extent, customers need retailers, though the law of supply and demand greatly works against the physical retailer today. The cost to obtain a new customer is nearly 5x what it costs to retain one, thus retailers should work emphatically to ensure that they retain their customers (who … Continue reading You Are Losing Customers

Motivating Customers to Return

You got them. Your advertising, location, or word-of-mouth drew them in. They shopped your store, took a look around - maybe even purchased something. But to a retailer, once is not enough. It never is. Your investments in staff, training, TI, the atmosphere - moreover your goals and hopes and dreams of being a business-owner … Continue reading Motivating Customers to Return